Best 9+ Free Tools Every Digital Marketer Should Know

Digital Marketing is growing day by day. Irrespective of the industry, Now almost everyone is promoting their products or services on different digital platforms. Digital Platforms like Social Media, Search Engines, Video Platforms, etc.

Digital Marketing is an ever-changing field and every Digital Marketer has to be updated with the new tools and platforms to promote services and products.

Like the famous saying,

" A craftsman is nothing without his tools."

Now, we can also say that,

"A Digital Marketer is nothing without his tools." 

So, today I am going to share some of the best tools that every digital marketer should know and also should use them for their marketing campaigns.

We'll discuss the tools about:

• Analytics
•  Keyword Research 
• Email Marketing
• Graphic Designing ( Even if you are not from the designing background.)
• Chatbots
• Headline Analysing 
• SEO Analysing

So, COME ONBOARD and Let's Get Started!

Analytics

You finally have your website up and running, WOOHOO!. It's been a while but you don't know how many visitors are coming every day, every week or every month.

 You even don't know for much time the average visitor spends time on your website.

You have your website running but don't have any information to further improve your website and your overall marketing strategy.

 What to do now? That's where Analytics comes to play.

The best tool for receiving all your visitor's useful insights and further use it for improving your marketing strategy is Google Analytics.

You know what's the best part, It's ABSOLUTELY FREE TO USE.

You just have to make your analytics account in Google Analytics and copy the analytic code to your website. And then, just wait for some time to receive juicy insights of your visitors.

It's like opening a treasure of insights, where you find insights from where your visitor came from ( Social Media or Organically ) to their age, gender, location, etc. 

You can even know, How many visitors are there on your website RIGHT NOW! and many many more.

Keyword Research

We all know how important it is to do keyword research. With keyword research, you can know the keywords for which you are trying to rank for are even searched by the users or not. 

What is the demand for that keyword and most importantly how much difficult it is to rank for that particular keyword.

You can also know how much advertisers are bidding for that keyword? 

Keyword research can also help you to find ideas for your next blog. ( REALLY! but how? )

By showing what is being most searched for your keyword, in other words we can say WHAT's TRENDING!

The best tools that also I use is: Ubersuggest, Google Keyword Planner ( FREE Platforms)

Ubersuggest

With Ubersuggest, you get the idea of: 

• search volume of the particular keyword
• Competition of the keyword
• CPC of that keyword
• Keyword ideas related to that keyword phrase
• And many many more things to explore

Google's Keyword Planner

It is the tool made by Google. The one thing that's best of this tool is,

It comes with Google's trust and the results we get are straight from Google, So we can think these results are legit and can be taken into consideration.

One more tool (one of the best ones), Ahrefs Keyword Explorer 

This tool can bring EYE-POPPING details for the particular keyword you are searching for, Keyword ideas, Keyword difficulties, Advertisers ad spent, and even how many average BACKLINKS are required to rank for that keyword. 
(Paid)

Now, Explore these tools like Dora Explores (You will not need any map for this). Try these tools and get going with your content strategy. ( Thank me later).

Email Marketing

Face it many of us still think that Email Marketing is no more or DEAD!

But the stats of ROI shows some other story:

• ROI of Email Marketing is more than 112% and is expected to increase.

So, is it dead? Absolutely not. You have to make your email marketing campaigns better and this is the best tool, Even I use it for my blogs and client's campaigns.

Mailchimp

This tool comes with the Free version and Paid. This tool can help you with:

• Automated Emails
• Pop-UP Emails 
• Embedded Emails
• Running Campaigns 
• Sign-UP forms
• Managing your Email Subscribers 
• And many many more  

There is approx. nothing related to Email Marketing that this tool not able to do.

Make beautifully designed emails to send to your subscriber's list and make them want to click to the link to your blog or your site or wherever you want to send them.

Remember, If used in the right way, you can increase your site's traffic, views to your blog or sales.

You just have to check one thing, Don't get excited and bombard your subscribers account with your mails or you would end up in Spam folders.

No one wants to be in the SPAM FOLDER! 

Graphic Designing

You are in a hurry, want to make designs of posters to post on Social Media Accounts or other graphic materials and you are unable to find any graphic designer. NO PROBLEM!

With this tool, even if you are not from the designing background you can make any designs with the perfect size to post.

CANVA

This tool can help you with any type of graphics you want to make, be it Instagram post or story, Facebook post or story, Flyers, Postcards, Infographics, etc.

The best part, you don't even have to guess the dimensions of your graphics. You just have to select the type of design you want to make and it will be set automatically.

There are several pre-made templates to choose from.

Now, design like an Ultimate PRO. ( Without having skills of designer software.) 

It comes in FREE as well as the PRO version.

Chatbots

Now, chatbots are widely used in almost every website to provide customer service and provide them with answers right away.

Chatbots are like your website's manager which provides great user experience as they welcome your visitor with a warm greeting and can easily guide them to where they want.

The tool that I am going to recommend for chatbots is:

TIDIO

Tidio is a great tool that provides:

• ChatBots
• Live Chat

It comes with FREE as well as a PAID version.
The free version also provides many great features but with some limitations.

Are you ready to have your Website's own Personal Manager?

Headline Analysing

You are ready to write a blog and all set with all the details and content that you want to provide in the blog.

But wait. 

WHAT ABOUT THE HEADING? 

How will you decide the heading of your blog that this one is the best? by intuition? 

BIG NO!

If your heading is not attracting users attention then who will read your blog? NO ONE!

Always be double sure about the heading or title of your blog.

By analyzing it with HEADLINE ANALYSERS.

There are several tools that you can easily find to analyze your heading but the one I use is:

CoSchedule Headline Analyzer

I always make sure to analyze my headings with this tool before making it final.

It's simple, Just enter your heading and you will get the results like:

• The score of your heading
• Breakdown of the words you used
• Length analysis of your heading
• And more

Isn't it GREAT!

By just a simple analysis of our heading, we can now bring some changes to our heading and make it perfect.

SEO Analyzing

Seo is THE MOST IMPORTANT FACTOR FOR YOUR WEBSITE OR BLOG TO RANK!

You made your blog or website with all the content and attractive images and videos for the visitors to increase engagement. 

It's been a while but it is not ranking well. WHY?

There are chances that you are not meeting the SEO standards.

What to do? Simple.

Just enter your domain to these tools and they will analyze your whole website with every page for SEO loopholes.

THIS IS SO GREAT!, (Yes I know)

Tools: SEO Analyzer, Screaming Frog, SEO site checkup

SEO Analyzer

This is another great tool by Neil Patel, which will help you do your site audit. This tool will help you with:

• Site SEO audit
• Site Speed
• Backlink check
• And many more things to explore

Screaming Frog

This is one of the best tools for SEO Audit. You just have to download the screaming frog's application from their website.

Enter your domain into the application and it will audit every single page for SEO loopholes. IN DETAIL!

SEO Site Checkup

This SEO tool is very handy and can give you vaults of information of your website just for FREE!

This SEO tool can help you with almost any SEO issues lying there on your website which is causing your precious website not to rank.

After these tools, You are just one step away from becoming an SEO MASTER for your website.

Conclusion

These are the tools that I think every digital marketer should know.

• Analytics: Google Analytics 
• Keyword Research: Ubersuggest, Google Keyword Planner, Ahrefs Keyword Explorer
• Email Marketing: Mailchimp
• Graphic Designing: Canva
• Chatbots: Tidio
• Headline Analysing: CoSchedule
• SEO Analysing: SEO Analyzer, Screaming Frog, SEO Site Checkup

These tools can help you with almost anything related to your digital marketing strategy.

So, what are you waiting for? USE THEM.

I also use these tools for my campaigns.

And Remember, In this ever-changing field of digital marketing you should be aware as well as keep yourself updated about the new changes.

So, use these tools and please tell me about it how they helped you in your marketing strategies IN THE COMMENT SECTION.

I would love to hear from you.

You can also follow us on INSTAGRAM, LINKEDIN, FACEBOOK

And also tell me which tools do you use for free if I've not mentioned it.

(  I'd love to know some new tools that you will tell me.)